Cool Media
2D animation, synth and visual made with After EffectsThis project was meant to make it obvious to the people watching, that they were indeed watching something. In a classroom.
Marshall McLuhan says “The Medium is the Message.”
He also says TV is a cool medium: it requires little concentration but has you completely immersed. It is cool. It is distant.
So that’s what this piece is. McLuhan’s written books about this subject. Attempting to share that via the TV would require a different method, according to him.
I was testing his hypothesis.
McLuhan’s answers are from a rare interview: they were then drowned out by Tone. After Effects’ built in audio generator.
I guess that makes this an original sound collage.
Marshall McLuhan says “The Medium is the Message.”
He also says TV is a cool medium: it requires little concentration but has you completely immersed. It is cool. It is distant.
So that’s what this piece is. McLuhan’s written books about this subject. Attempting to share that via the TV would require a different method, according to him.
I was testing his hypothesis.
McLuhan’s answers are from a rare interview: they were then drowned out by Tone. After Effects’ built in audio generator.
I guess that makes this an original sound collage.